Category Archives: Newbury Street/Back Bay

Swiss Army Knife Maker Victorinox Copley Bound; Fashion Included

Courtesy of Victorinox via WWD
The Boston store will be modeled on the retail shop in Dusseldorf, which opened in January.

The company that makes the must-have Swiss Army knife, Victorinox, has been busy repositioning itself as a sportswear brand for the last year. And now they’re ready to peddle to Boston. The company has signed a lease for 4,200-square-foot flagship at Copley Plaza slated to open in July, WWD reports.

Led for the last 14 months  by president of global fashion and retail, Joachim Beer, who was the former head of Hugo Boss in the U.S., along with a new design team,  the brand has morphed into a full lifestyle collection, with a focus on technical outerwear.

They’ll also be launching a seven-piece capsule collection in the fall designed by British label Raeburn. Named Remade in Switzerland, there will be only 100 pieces total, and will be produced from military surplus fabric, including old sleeping bags, parachute fabric, and Swiss wool blankets. Expect to see them in the new store come September.

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Daniela Corte Pop-Up Starts Tomorrow; Preview the Looks

The School of Fashion Design, 136 Newbury Street, Boston

Boston design darling Daniela Corte, who scored a spread in this year’s Sports Illustrated swimsuit issue, will hold a pop-up shop this weekend at The School of Fashion Design on Newbury Street, replete with her signature bodycon styles.

When: Friday, June 10, 10 a.m. – Sunday, June 12, 5 p.m.
Where: The School of Fashion Design, 136 Newbury Street, Boston

P O P – U P   P R E V I E W

Dom Miguel Photography

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Coach Men’s Store Now Open at Copley

Coach Men’s, Copley Place

I stopped by the Coach Men’s shop in Copley yesterday. (I was at J.Crew spending a gift card on summer frocks.) It opened last week (Boston is the second city, after NYC, to get one), and the associates were very excited to have a dedicated men’s space. (Previously they had a small area in the main Coach store on the lower level of the mall.) I couldn’t get photographs in the store, but the interior looks quite nice. Not as “done” as the new J. Crew Men’s store, but very well turned out, complete with a curated picture wall behind the sales counter.

As for the products, I love the array of canvas items, which are displayed on the main table in the center of the store. There are plenty of leather man bags too; they’re just rugged enough for your guy.

S H O P   C O A C H  M E N ‘ S

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Watch Out Intermix, Scoop NYC Is Scouting Boston

Facebook-Scoop NYC

In an exclusive interview with WWD, Scoop NYC president and CEO Susan Davidson said that the company is aggressively moving forward with a number of new store openings in various cities, including Boston. Apparently the company is “close to signing a lease” on Newbury Street.

Very interesting. And about time really. One can’t help but wonder how this will affect sales at Intermix, the only real multi-brand boutique competition (not counting Saks) on the shopping thoroughfare. Though, with its recent amping up of looks and labels, local love The Tannery will go head-to-head with the New York City import. There will likely be some overlap with Dress too, but Jane and Martha keep a much lower profile.

Anyone want to venture a guess as to its targeted location? There are plenty of empty spots. I see it doing something slightly spiffy, between Berkeley and Dartmouth, though it could easily go with a lower rent in a decent space between Fairfield and Gloucester. I suppose it could also join the ranks of Madewell and 344 on the last block of Newbury, though the prices are slightly upscale for that end of the street.

S H O P    S C O O P  N Y C

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Sabon Closes; No More Free Soap

Sabon, 129 Newbury Street, Boston

Those of you who have been relying on those colorful slices of free soap that Sabon salespeople incessantly handed out on the street are going to have to find another dealer. This soapy, scrubby spot is closed for business. It’s too bad, though I suppose not surprising. While I like the company’s products, as well as the lovely sink/fountain in the store, I rarely ventured in, instead opting for, well, the free samples that I was handed literally every time I passed.

Is the secret to success no sampling? Lush seems to be persevering, despite the not so pleasant scent that seeps out the store to the sidewalk.

Lush, 166 Newbury Street, Boston

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Ugg Australia to Open on Newbury Street

Ugg Australia, Newbury Street, Boston

Was up on the start of Newbury this morning to have tea with local designer Hadley Pollet (more on her new collection to come) at L’Aroma, and noticed that Ugg Australia is coming to town. The boutique is next to DVF; I think it’s the old Brite Smile or Boston MedSpa storefront.

No signage on when it will open yet. Seems they were in town over the holidays back in December, though perhaps that was to sign with hometown poster boy Tom Brady. Makes sense they would open up shop. The company has freestanding stores in eight other major U.S. cities, including Honolulu. Seriously. Bostonians need these toasty, so comfortable they feel like slippers, (even if not at all fashionable anymore) boots more.

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Kate Middleton Meets Michelle Obama in Reiss; Newbury Sells Out

Getty Images via Styleite

The Obamas touched down in London last night, Michelle Obama in cobalt blue Preen. (A nod to Kate?) This morning, the President and his wife met Kate and Will. Per usual, the Duchess looked fantastic. She chose the neutral Shola Bandage Dress from Reiss ($340). Don’t bother calling the Reiss boutique on Newbury; they sold out this morning. Sizes 4 and 6 were still available on the U.S. website. (Warning: The site keeps crashing.)

If you’re determined to track one down @REISS tweets: If you would like to locate the Shola dress in-store, you can contact our Customer Service team! UK: 0845 604 7457 US: 1-877-509-9578.

As for Mrs. Obama, she’s wearing a girlish yet matronly sleeveless, full-skirted Barbara Tfank Resort 2011 dress with box pleats in a powder blue floral silk, paired with a tiny bubble gum pink jacket. The pricey designer pieces are on the web. Barneys New York sells Barbara Tfank online, though not this exact dress. There is however a similar strapless design in a pale green silk jacquard print for $2,250.

Reiss, 132 Newbury Street, Back Bay, Boston

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