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June 9, 2011 · 1:11 pm

Swiss Army Knife Maker Victorinox Copley Bound; Fashion Included

Courtesy of Victorinox via WWD
The Boston store will be modeled on the retail shop in Dusseldorf, which opened in January.

The company that makes the must-have Swiss Army knife, Victorinox, has been busy repositioning itself as a sportswear brand for the last year. And now they’re ready to peddle to Boston. The company has signed a lease for 4,200-square-foot flagship at Copley Plaza slated to open in July, WWD reports.

Led for the last 14 months by president of global fashion and retail, Joachim Beer, who was the former head of Hugo Boss in the U.S., along with a new design team, the brand has morphed into a full lifestyle collection, with a focus on technical outerwear.

They’ll also be launching a seven-piece capsule collection in the fall designed by British label Raeburn. Named Remade in Switzerland, there will be only 100 pieces total, and will be produced from military surplus fabric, including old sleeping bags, parachute fabric, and Swiss wool blankets. Expect to see them in the new store come September.

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Coach Men’s Store Now Open at Copley

Coach Men’s, Copley Place

I stopped by the Coach Men’s shop in Copley yesterday. (I was at J.Crew spending a gift card on summer frocks.) It opened last week (Boston is the second city, after NYC, to get one), and the associates were very excited to have a dedicated men’s space. (Previously they had a small area in the main Coach store on the lower level of the mall.) I couldn’t get photographs in the store, but the interior looks quite nice. Not as “done” as the new J. Crew Men’s store, but very well turned out, complete with a curated picture wall behind the sales counter.

As for the products, I love the array of canvas items, which are displayed on the main table in the center of the store. There are plenty of leather man bags too; they’re just rugged enough for your guy.

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