In an exclusive interview with WWD, Scoop NYC president and CEO Susan Davidson said that the company is aggressively moving forward with a number of new store openings in various cities, including Boston. Apparently the company is “close to signing a lease” on Newbury Street.
Very interesting. And about time really. One can’t help but wonder how this will affect sales at Intermix, the only real multi-brand boutique competition (not counting Saks) on the shopping thoroughfare. Though, with its recent amping up of looks and labels, local love The Tannery will go head-to-head with the New York City import. There will likely be some overlap with Dress too, but Jane and Martha keep a much lower profile.
Anyone want to venture a guess as to its targeted location? There are plenty of empty spots. I see it doing something slightly spiffy, between Berkeley and Dartmouth, though it could easily go with a lower rent in a decent space between Fairfield and Gloucester. I suppose it could also join the ranks of Madewell and 344 on the last block of Newbury, though the prices are slightly upscale for that end of the street.
S H O P S C O O P N Y C
6 responses to “Watch Out Intermix, Scoop NYC Is Scouting Boston”
So excited for this store to open. I love the one in Boston..I just saw the sign up on Newbury and can’t wait!!!
Scoop has signed…details to be released later this week.
The Newbury Line
Thanks for the tip. Now do tell where it is!
The answer revealed at thenewburyline.com/blog
I don’t think it will have any affect on Dress. I agree; I love Dress. Impeccable!
This is very exciting news! Of course as a former dress intern I have a special place in my heart for them! I don’t think it will negatively affect any of the businesses already there (especially dress and the tannery) b/c they have a different general aesthetic and mood, IMO.
It will be interesting to watch!