Watch Out Intermix, Scoop NYC Is Scouting Boston

Facebook-Scoop NYC

In an exclusive interview with WWD, Scoop NYC president and CEO Susan Davidson said that the company is aggressively moving forward with a number of new store openings in various cities, including Boston. Apparently the company is “close to signing a lease” on Newbury Street.

Very interesting. And about time really. One can’t help but wonder how this will affect sales at Intermix, the only real multi-brand boutique competition (not counting Saks) on the shopping thoroughfare. Though, with its recent amping up of looks and labels, local love The Tannery will go head-to-head with the New York City import. There will likely be some overlap with Dress too, but Jane and Martha keep a much lower profile.

Anyone want to venture a guess as to its targeted location? There are plenty of empty spots. I see it doing something slightly spiffy, between Berkeley and Dartmouth, though it could easily go with a lower rent in a decent space between Fairfield and Gloucester. I suppose it could also join the ranks of Madewell and 344 on the last block of Newbury, though the prices are slightly upscale for that end of the street.

S H O P    S C O O P  N Y C

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Filed under Clothing & Accessories, Newbury Street/Back Bay, Openings

6 responses to “Watch Out Intermix, Scoop NYC Is Scouting Boston

  1. So excited for this store to open. I love the one in Boston..I just saw the sign up on Newbury and can’t wait!!!

  2. Scoop has signed…details to be released later this week.

    The Newbury Line

  3. I don’t think it will have any affect on Dress. I agree; I love Dress. Impeccable!

  4. This is very exciting news! Of course as a former dress intern I have a special place in my heart for them! I don’t think it will negatively affect any of the businesses already there (especially dress and the tannery) b/c they have a different general aesthetic and mood, IMO.
    It will be interesting to watch!

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