Anthropologie’s bridal concept BHLDN (pronounced “beholden”) opens today as a permanent store-in-store, BHLDN at Anthropologie, Chestnut Hill. (It’s in the shopping plaza across Route 9 from the Chestnut Hill Mall. The center is very nondescript from the front, with little signage leading you in through a narrow turn, but once you get in, you’ll see the new Wegmans and Soul Cycle too. And, if you’ve abandoned Lululemon, there’s also an Athleta, right next to Anthropologie.)
I drove over yesterday to meet Director of Marketing & Communications, Callie Canfield Worthington, (thank you Ashley Fossile for setting it up), who gave me a preview of the new space. The company is on a tear, opening BHLDN shop-in-shops in NYC, Seattle, Washington, D.C., and other cities; 10 in all. The price points are excellent and in addition to bridal gowns (none of them Disney poufy), there are bridesmaid dresses, and even a couple that would work for the mother-of-the-bride. In addition, there is crystal jewelry, exquisite rhinestone belts (major trend), and (subtly) princess-worthy hairpieces.
The fabrications of the dresses are lovely, with satisfyingly tactile pleats, sequins, petals, tulle, and crystals. There are a range of styles, all within the Anthropologie aesthetic. They’re sourced from various labels (with most of the styles being exclusive to Anthropologie), including Badgley Mischka, Theia Bridal, Catherine Deane, Rachel Gilbert, Sue Wong, and more. My favorite is the Snowflake gown by Amanda Garrett.